Transforming Email Marketing Performance for Impex of Doral
Introduction
Impex of Doral is a health and wellness products company based in Miami, FL. With a focus on improving the lives of their customers, Impex of Doral operates through three subsidiary companies: Made for Living (MFL), Bright Autism (BA), and Arthritis Hope (AH). Each subsidiary serves a specific niche within the health and wellness industry, providing tailored solutions to their customers' needs.
Introduction
Impex of Doral is a health and wellness products company based in Miami, FL.With a focus on improving the lives of their customers, Impex of Doral operates through three subsidiary companies: Made for Living (MFL), Bright Autism (BA), and Arthritis Hope (AH). Each subsidiary serves a specific niche within the healthand wellness industry, providing tailored solutions to their customers' needs.
Company Goals
When Impex of Doral approached Pilothouse, their primary goal was to revitalize their email marketing efforts across all three brands. The company had recently acquired Bright Autism (BA) and Arthritis Hope (AH), both of which had poor email list health characterized by bad email addresses, spam complaints, and inbox delivery issues. The overarching aim was to improve engagement for BA and AH, while also seeking to enhance revenue generation through emails for Made for Living (MFL).
Company Goals
When Impex of Doral approached Pilothouse, their primary goal was to revitalize their email marketing efforts across all three brands. The company had recently acquired Bright Autism (BA) and Arthritis Hope (AH), both of which had poor email list health characterized by bad email addresses, spam complaints, and inbox delivery issues. The overarching aim was to improve engagement for BA and AH, while also seeking to enhance revenue generation through emails for Made for Living (MFL).
Summary of Results
The results of Pilothouse's efforts were transformative for Impex of Doral's email marketing performance:
Engagement (Clicks YoY):
Bright Autism:
Arthritis Hope:
Made for Living Klaviyo Attributed Revenue (YoY):
Q2 2023 → Q3
Q3 → Q4
The Strategy
Pilothouse devised a comprehensive strategy tailored to address the unique challenges faced by each brand:
Bright Autism (BA) & Arthritis Hope (AH):
- Implemented consistent diagnostic tests and deliverability strategies to enhance sender reputation and ensure emails consistently landed in primary inboxes.
- Improved list health metrics through targeted efforts to reduce bounce rates and spam complaints.
Made for Living (MFL):
- Undertook a complete redesign of email templates to improve engagement and revenue metrics.
- Deployed segmentation tactics to ensure targeted messaging to interested subscribers, thereby increasing overall engagement levels.
Conclusion:
Through a strategic collaboration with Pilothouse, Impex of Doral successfully revitalized its email marketing efforts, achieving remarkable improvements in engagement and revenue across its subsidiary brands. By focusing on tailored strategies and leveraging data-driven approaches, Pilothouse helped Impex of Doral exceed its goals and unlock the full potential of its email marketing channels.
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