See how our team crafted three distinct ad styles for Live It Up in order to explore various creative approaches and identify the most effective one.
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Testimonial/Review angles are a top performer for many accounts as the social proof is very helpful in getting the audience’s engagement. To achieve this, we strategically selected positive reviews and images that showcase the product in an appealing way.
Using badges is a unique way to present product features and benefits. In this case, we found clean imagery that showcased the product and custom-designed badges to suit the brand’s aesthetic.
The goal for this ad was to position Tru Earth Laundry Strips as a superior product by showcasing a typical laundry day using liquid detergent versus True Earth's Laundry Detergent Eco-Strips. Seeing the scenes side by side makes the benefits easy for viewers to grasp the benefits without explicitly being told.
Try testing new target audiences by requesting CGC focused on a specific niche or problem (such as washing athletic wear).
Note how the video starts with a light-hearted and relatable hook—funny gifts your dad has purchased—to soften the sales pitch and build a connection with the viewer first.
Consider adding a trending audio and visual hook that is playful and relatable to capture the audience's attention before moving into your product points.
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For Sensaria, we captured aspirational lifestyle photos featuring a model with artwork. The artwork was actually added in post-production, as the model was originally photographed with blank canvases. A key tool for this project was using Photoshop’s Generative Fill feature to remove unsightly cords, scuffs, and other unnecessary visual clutter.
