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Based on a previous winning ad, the goal was to highlight the key USPs of Circulon’s product and position it as the superior product. This was achieved by using a side-by-side comparison, without directly naming the competitor, to make it easy for viewers to visually see and understand the differences.
Following a tried and true format, this 3 Reasons Why style video showcases a dynamic range of clips; both product-focused b-roll and lifestyle clips to engage and educate viewers.
The goal was to make this feel like part of a “series” to sell viewers on the product by leveraging social proof and making it easier for them to visualize the product in their lifestyle. The includes of quick cuts, motion, and clear product shots help to keep the viewer engaged.
The goal was to make this ad feel natural and organic to the platform so our team hopped on a recent trend – Silent Reviews. Facial expressions are key to portraying the right message and keeping the viewer engaged.
The objective of the content was to craft an aspirational video promoting Meermin as a superior and essential product. This was achieved by highlighting the exceptional quality of Meermin products and emphasizing the idea that making the switch to Meermin is a “necessity”.
The Whisper hook is a great way to disrupt the scroll and engage viewers in a new way. Quietly noting its key product features and unique selling points creates intrigue, and then leaves the door open to provide a comprehensive review and product demo.
The objective is to promote Purple Carrot's New Year promo, highlighting how their meal kits can assist the audience in achieving healthier eating goals. The ad incorporates a swift cooking demo and close-up shots of the food to effectively convey the message of convenience and health.
The content aimed to employ an anti-hook strategy by initially dismissing the Credit Genie app as a joke, then transitioning into a positive endorsement, elucidating how the app proved effective for the creator. This unconventional approach uses content to disrupt the scroll and grab the viewer’s attention.
The hook adopts a scrappy yet attention-grabbing approach in crafting an ad specifically targeting men. The ultimate goal is to encourage women to share the ad with their partners, positioning LLUME as the ideal gift choice. This strategy aims to leverage a raw and compelling appeal to resonate with the target audience while emphasizing the product's suitability as a thoughtful gift.
The goal for Beam was to capture alluring new content that would also highlight the flavor profiles of the product. This was achieved by arranging complementary food props throughout the content. For example, in the flat lay image, we staged green mint chocolate chip ice cream in a waffle cone and sprinkled chocolate shavings around the bag and drink to perfectly embody the mint chip flavor.
The goal for Chamberlain was to create a fun and creative demo video. By filming the video as a Stop Motion, we were able to add intriguing visuals, showcasing the drink filling up with just the snap of a finger. The addition of sound not only adds an element of interest but also helps to keep the viewer engaged.
Testimonial/Review angles are a top performer for many accounts as the social proof is very helpful in getting the audience’s engagement. To achieve this, we strategically selected positive reviews and images that showcase the product in an appealing way.
Using badges is a unique way to present product features and benefits. In this case, we found clean imagery that showcased the product and custom-designed badges to suit the brand’s aesthetic.
The goal for this ad was to position Tru Earth Laundry Strips as a superior product by showcasing a typical laundry day using liquid detergent versus True Earth's Laundry Detergent Eco-Strips. Seeing the scenes side by side makes the benefits easy for viewers to grasp the benefits without explicitly being told.
The objective is to showcase Chamberlain Coffee's diverse appeal by pairing each product with zodiac signs/personalities in a quirky illustration style, resonating with the brand's audience. This approach aims to convey that Chamberlain Coffee has the ideal beverage for everyone, employing engaging visuals and personality connections.
The goal of this ad was to emphasize the superiority of a physical photo book over digital scrolling by showcasing the simplicity of creating a photobook. The product shots, b-roll, and website content walk the viewer through the process, making it easy for them to understand the tangible benefits of the service.
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