From Inbox to Impact: How Pilothouse Boosted Octopied Mind’s Email Revenue by 87%
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Introduction
Octopied Mind is an independent clothing line that promotes self-expression and mental well-being through bold, hand-drawn designs. Sarah and Jill, the brand’s founders and lifelong friends, strive to challenge societal norms and nurture an inclusive, supportive community through the wearable art of Octopied Mind.
Despite their passionate customer base, Octopied Mind struggled with Email marketing – leading to inconsistent retention, low engagement, and missed reengagement opportunities.
With Email underutilized as a revenue and retention driver, Octopied Mind turned to Pilothouse to build a data-driven strategy that would scale their customer relationships while preserving the brand’s personal, community-first identity.
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Results
The Kickoff
Octopied Mind already has a solid brand and a dedicated community, but their Email strategy wasn’t fully optimized to drive retention and revenue. Their previous efforts lacked:
- A structured approach to segmentation
- Consistent and engaging email campaigns
- Automated flows tailored to customer behavior
- Data-driven insights to optimize performance
Pilothouse identified the key gaps and built a sophisticated Email strategy focused on segmentation, automation, and performance testing.
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The Strategy
Full Re-Architecture of Flows
Overhauled and rebuilt Octopied Mind’s email flows to create high-converting, automated journeys for new and returning customers.
Creative Optimization:
Organized Octopied Mind’s 16,000+ email list into defined customer segments to ensure highly relevant messaging.
Performance Monitoring
Iterated subject lines, email content, and creative assets to improve open rates, CTRs, and conversions.
Warpdrive (Pilothouse’s proprietary CRO and page speed optimization platform)
Leveraged analytics to determine the best send times and frequency for maximum engagement.
Reengagement & Win-Back Strategies
Implemented targeted win-back flows to revive lapsed customers and increase repeat purchases.
The Results
- Retention: Customer retention increased by 105% through more effective reengagement strategies.
- Email List Growth: Subscriber base grew by 432%, expanding Octopied Mind’s long-term audience.
- Revenue: Email-driven revenue increased by 87%, with optimized flows and campaigns driving significant conversions.
- New Subscribers: Octopied Mind saw a 375% growth in new subscribers through strategic acquisition campaigns.
Conclusion
Pilothouse transformed Octopied Mind’s Email marketing into a powerful revenue and retention engine. Now, Octopied Mind has a scalable system that strengthens customer relationships while driving higher conversions through advanced segmentation, automation, and continuous optimization.
With a well-structured Email program in place, Octopied Mind can continue to grow while maintaining the authenticity and close-knit community that distinguishes their brand.