Creative Corner Week 12

What is negative space? 

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Negative space in photography refers to the unoccupied area surrounding the main subject. It’s typically used to keep the focus on the subject/product and enhance visual impact. 

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Why is it important for brands? 

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Negative space offers brands a flexible canvas for their imagery, enabling content reuse across various channels. This technique not only maintains visual equilibrium but also provides room for branding elements, overlays, and messaging.

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How brands use negative space to their advantage: 

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The versatility of negative space knows no bounds. 

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A single image can serve as a product image on a PDP, be cropped with additional branding for paid media, or be adapted with varying text for social platforms. So it is important for brands to think about this when planning photoshoots. Check out these examples!

On its own, this product image is aesthetically pleasing and showcases the product well. It was turned into a product feature highlight by simply cropping the image down to more clearly focus on the product and adding overlays to call out specific and important product features.

Now this product image is bright and eye-catching on its own. But crop it down and slap on a bold text overlay with clear messaging and you’ve got an engaging piece of content that can be used as both paid and organic content.

Just as negative space enhances the impact of photos, it plays a vital role in creating versatile product-focused video content. In stop motion videos like this one, where images simulate motion, strategic planning is key. Here, the photographer has skillfully included ample space around the product, keeping it the main focus while allowing room for additional elements like messaging and overlays.