Creative Corner Week 19

Tip number 1!

(Re)work with what you’ve got! 

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One of the easiest ways to pull together new festive creatives quickly is to rebuild your existing winning ads with a touch of holiday flair. ✨

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It's easy to forget that you don’t always have to reinvent the wheel. Winners are winners for a reason, so why not run with what you’ve got (and know it works)? 

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This ad for Colorfil is a great example. The ad uses a captivating combination of quirky imagery, vibrant colors, and bold text that places the product at the forefront, grabbing viewers' attention and stopping the scroll. 

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Now, envision taking this proven formula and injecting it with a dose of holiday spirit.

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Replace the everyday nose with jolly old Santa Claus, drape the backdrop in a striking holiday red, and tweak your messaging to align with any specific holiday promotions or themes. 

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It's a recipe for instant festive appeal that will have you dashing through your to-do list.

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However, it's important to recognize that merely incorporating festive figures and colors won't automatically set your brand apart. The true magic lies in the context. 🪄

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Take, for instance, the use of Santa Claus in a scenario you wouldn't typically expect – sniffing stinky air. It's festive, yes, but also delightfully unconventional. This unexpected twist not only captures attention but prompts viewers to pause and engage in creating a memorable moment that distinguishes your brand from the festive advertising clutter.

Tip number 2! 

Change the angle

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One of Pilothouse Studios' favorite tricks to revamp old content is to simply switch up the angle. What does that mean? Keep the same tried-and-true visuals, but rework the angle using voice-overs, green screens, and other text overlays!

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Look at this product demo video that Pilothouse's Studio Production team created for Shck Rack. It is a visually engaging and well-shot product demo video that walks viewers step-by-step through the installation process. 

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Now, remove the text overlays, reduce the music, and add in your holiday-focused voice-over, and you’ve got a new piece of content ready for the holiday season. 

Another great way to do this is to film on a green screen and use the original piece of content as your background. Using a creator helps to leverage social proof and lets viewers trust and connect with your brand.

Tip number 3! 

Include intangible USPs in your messaging to paint an emotional picture. 

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Amazon is a great place to capture last-minute Christmas shoppers – did somebody say two-day delivery? 📦– and the best way to capture the hearts of these last-minute Larrys is to use visuals and messaging that plainly call out the giftability of your product. 🎁

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While customers naturally seek information about the practical benefits and tangible qualities of a product, it's important to recognize that selling the intangible qualities is what helps set brands apart, especially during the holidays. 

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Using intangible USPs such as “epic holiday snuggles and large family gatherings” paints a visual image that helps customers see the whole picture and attach an emotional value to a product. Using supporting holiday-themed imagery helps to further “set the scene” and appeal to the gift giver by selling the feeling of giving something to someone that they’re genuinely excited to receive.